BetrContent x Foodora
Foodora stands as a leading food delivery service in the Nordic region, with a strong presence in Sweden, Norway, Finland, and Denmark. Their mission is to deliver delicious meals from local favorite restaurants straight to customers’ doors within 30 minutes. The service emphasizes convenience, offering a user-friendly platform where customers can easily browse menus from both popular chains and local favorites, place orders, and pay online with mobile payment options. Foodora sets itself apart with its app, which features live tracking of orders, consolidated personal offers and discount codes, and efficient customer service support. The app enhances user experience by enabling easy and secure mobile payments and keeping customers updated with push notifications on their orders.
Our Creation for foodora
For Foodora, BetrContent was tasked with creating a video campaign aimed at recruiting new couriers. The core message we wanted to convey was the freedom and flexibility associated with the courier role at Foodora. This job allows individuals to choose their work hours, offering a sense of autonomy and control over their work-life balance.
Our Approach:
Model Selection: We hired two models to personify the ideal Foodora couriers. These individuals were chosen to reflect the energetic, dynamic, and independent nature of the role.
Filming Techniques: Our team employed a variety of cameras and angles to capture the essence of the job. The diversity in filming techniques was intended to showcase the job’s dynamism and the freedom it entails.
Capture Effects: A significant focus was placed on capture effects. The goal here was to make the courier role appear as engaging and appealing as possible. We aimed to depict it not just as a job, but as an exciting, active lifestyle choice.
Narrative Flow: The video narrates a day in the life of a Foodora courier, highlighting the ease of job scheduling, the excitement of navigating the city, and the satisfaction of delivering food promptly to customers.
Integration with Brand Image: In line with Foodora’s brand ethos of efficiency, convenience, and quality service, the video encapsulates these themes, showcasing how couriers are integral to delivering this promise.
