BetrContent x Jewls
Jewls, founded in Aarhus, Denmark, in 2020 by Martin Strømme and Jonas Abrahamsen, represents innovation in jewelry design. Renowned for its high-quality materials, contemporary styles, and unique designs, Jewls has quickly become a leading Danish jewelry brand. Their collections, known for their timeless and exclusive appeal, cater to fashion-forward men, enabling them to express their personal style.
Globally expanding while honoring its Danish heritage, Jewls offers its diverse and innovative collections in select stores and through its webshop, reaching customers worldwide.
Our Creation for Jewls
BetrContent was tasked with creating a high-production brand video for Jewls, reflecting the sophistication and unique ethos of the brand. Our focus was twofold: to amplify the brand’s identity and to evoke the desired brand feeling Jewls aims to impart.
Our Approach:
Planning and execution: We meticulously planned every aspect of the video, from storyline to visual elements. Our team chose specific locations and models to align with Jewls’ brand image, ensuring that each scene resonated with the brand’s core values.
Focus on brand and feeling: The primary objective was to highlight Jewls’ brand identity. We aimed to capture the essence of Jewls – timeless elegance, exclusivity, and a commitment to quality. The video was designed to evoke emotions that resonate with Jewls’ target audience, particularly the feeling of sophistication and style.
Strategic Deployment: The video was strategically deployed on social media platforms and Jewls’ website. This approach was chosen to enhance brand awareness and to imbue the website with the same brand feeling that Jewls embodies. The use of social media was particularly effective in reaching a broader, yet targeted, audience.
High Production Quality: Emphasizing high production values, our team ensured that every aspect of the video, from cinematography to editing, was of the highest quality. This not only aligned with Jewls’ commitment to excellence but also helped in creating a lasting impression on the viewers.
Quote from Jewls founder - Jonas Abrahamsen
“Through this video, BetrContent successfully captured and conveyed the essence of Jewls, ensuring that the brand’s unique identity and the feeling we aspire to create were vividly and memorably presented.”
