BetrContent x Ild Pizza
Ild Pizza, established by Anders Grønborg in 2018, emerged to address the lack of high-quality pizzerias in suburban areas. Grønborg, transitioning from his role at LaserTryk.dk, opened the first Ild Pizza in Skejby on May 1, 2019, marking a new chapter in accessible, premium pizza.
Under various leaders, with Grønborg’s guidance, the brand expanded. In August 2022, Grønborg fully embraced his role at Ild Pizza, implementing key improvements in customer service, training, and product innovation, while maintaining the brand’s commitment to top-tier pizza quality.
Grønborg’s dedication, supported by the Ild team, especially operations chief Morten T. Poulsen, ensures that Ild Pizza consistently offers more than just pizza; it offers a distinguished culinary experience.
Our Creation for Ild Pizza
For Ild Pizza, BetrContent embarked on a unique creative journey to capture the essence of the brand and its commitment to quality. We decided to create a video that tells the story of Ild Pizza’s pursuit of perfection in pizza making. To do this, we traveled to Italy, the birthplace of pizza, to document the entire process – from farm to plate. This approach allowed us to create an authentic and personal narrative, showcasing the passion and dedication behind Ild Pizza.
Our focus was on creating a video that resonates with the brand’s ethos of delivering exceptional quality. We wanted to highlight the journey Anders Grønborg has taken, not just as a business owner but as a visionary in the pizza industry. The video features personal insights from Grønborg, discussing his vision for Ild Pizza and why Italy’s authentic pizza-making process is integral to his brand.
This approach aligns with BetrContent’s philosophy of crafting content that transcends trends and speaks directly to a business’s unique identity. We aimed to deliver a video that not only tells a story but also connects emotionally with the audience, reflecting the quality and passion that Ild Pizza stands for. Through this project, we aimed to reinforce Ild Pizza’s position as a leader in the pizza industry, showcasing its commitment to excellence and innovation.
