BetrContent x Cornhole
Cornhole.dk, Denmark’s leading Cornhole supplier, was established in Aarhus by a group of enthusiastic entrepreneurs. From its beginnings in 2020, the company has shown a steadfast commitment to crafting high-quality, handmade Cornhole games and bags. Starting from humble origins in a small Herning shed, Cornhole.dk marked its territory as the first to produce official-sized Cornhole sets in Denmark.
Community engagement has been a cornerstone of their strategy. In 2022, Cornhole.dk sponsored events such as the “Wake Tour” and launched their first branded Cornhole set through their new webshop. This not only expanded their market presence but also deepened their connection with the Cornhole community.
In 2023, Cornhole.dk achieved a significant milestone when Cornhole was officially recognized as a sport in Denmark. The company played a crucial role in this development, becoming the exclusive sponsor of the Danish Cornhole Union. This recognition not only elevated the sport within the country but also solidified Cornhole.dk’s position as a key player in promoting and advancing Cornhole in Denmark.
Our Creation for Cornhole
BetrContent’s collaboration with Cornhole.dk was centered around creating two distinct videos, each targeting a different segment of their market: Business-to-Consumer (B2C) and Business-to-Business (B2B). The aim was to not only highlight Cornhole.dk’s quality products but also to demonstrate the brand’s versatility in catering to both individual consumers and businesses.
Our Approach:
B2C Video Strategy: The primary goal of the B2C video was to showcase the unique features and superior quality of Cornhole.dk’s products.
To achieve this, the video utilized engaging hooks and persuasive calls to action. The strategy was to captivate the consumer audience by focusing on what sets Cornhole.dk’s products apart in the market, emphasizing their exceptional craftsmanship and design.
B2B Video Strategy: The objective of the B2B video was to highlight Cornhole.dk’s capacity for custom designs, showcasing the brand’s flexibility and customer-centric approach.
Adopting a testimonial-style format, this video centered around the personalized experience of receiving a custom-designed game, capturing the joy and satisfaction of the recipients. It aimed to resonate with business customers by underscoring Cornhole.dk’s commitment to delivering bespoke solutions and ensuring customer delight.
Quote from Cornhole.dk founder - Holger Asfeldt
“I am genuinely impressed with the results and the positive feedback we’ve received. These videos have been instrumental in boosting our sales and enhancing our brand image.”
