BetrContent x Calisweats
Calisweats is a dynamic Danish brand, revolutionizing the apparel industry with its unique blend of style, functionality, and comfort. Catering to both men and women, Calisweats stands out for its commitment to creating versatile and stylish designs that transcend gender boundaries. At the core of its philosophy is a dedication to crafting distinct and exclusive designs, with a special emphasis on in-house print creation, ensuring that each piece is a unique fashion statement.
Central to Calisweats’ ethos is the concept of “print on demand,” a sustainable production model that eliminates excess by printing items only when they are sold. This approach not only reduces overproduction but also enhances the exclusivity of their products. Calisweats prioritizes customer satisfaction, encouraging feedback and engagement, and is always eager to evolve based on customer insights. Their commitment to quality and sustainability, coupled with a keen eye for contemporary style, makes Calisweats a pioneering force in the modern fashion landscape.
Our Creation for Calisweats
For Calisweats, our goal was to forge a new brand identity through a compelling video narrative. We aimed to showcase the unique blend of style, functionality, and comfort that Calisweats embodies, while introducing their fresh and innovative approach to fashion.
Our Approach:
Our team at Betrcontent took the helm, overseeing every aspect of the video production. This included:
Model Selection: We carefully selected models who not only looked the part but also resonated with Calisweats’ brand ethos. Our choice aimed to reflect the brand’s inclusive and gender-neutral stance.
Styling and Focus: The central theme was Calisweats’ new collection. We ensured that the styling highlighted the unique designs and prints, emphasizing the brand’s commitment to exclusivity and quality.
Location Scouting: We chose street locations that complemented the clothing. These urban settings not only aligned with the aesthetic of the collection but also added a layer of authenticity and relatability to the narrative.
Storyline Development: A clear, engaging storyline was crafted to take viewers on a journey through Calisweats’ world. This narrative was designed to connect emotionally with the audience, showcasing the brand’s vision and values.
